Alison Goldfrapp: I think the whole idea of the video has changed—what it does, what it’s for—and that’s been great because it’s opened things up. Lisa knows my aesthetic and I trust her. It’s the first time I feel that we’ve made something that really complements the music—I don’t think I’ve really felt like that before about video.

AG: I read Annabel and was totally drawn into that world, and immediately wrote the song. It’s very much about my interpretation of the book. If anyone hears that song they’ll just think it’s about a girl, they won't know what it is about, so I was very intent on making the film. The boy is amazing, he’s got a stillness and a melancholy to his face, and an introverted quality about him. 

AG: It’s very much about memory, identity and gender. I’ve always been fascinated by dual creatures, personas, people, personalities, and transformation. I think it’s a theme that’s pretty much always in fairy tales and horror, which I love. What struck me about Annabel is that the parents are in total denial of what their child is: this child has to choose in the end, and that’s what society is making them do. Why can't you be both? I feel really strongly about that whole concept in so many things in life. All the characters in these songs are trying to figure out who they are, where they're going, and why they are who they are.