i really concur that MUTE may have blown this....the buzz over the weekend on the net about the Manchester shows was ASTOUNDING....they should have coordinated or moved up release to first half of August...no?
July/august are simple not the best months to release an album. Unless it's packed with hits for the summer. September is a much more logical choice. Especially if you want to release something major. Although there might be some stiff competition as Arctic Monkeys and Arcade Fire are releasing new albums in the same week. Emiliana Torinni is too btw.