I have a feeling we may receive an email at some point today to explain and to let us know officially that the song will have its first play and chat with Alison and Will (hopefully!)
Do you think we'll get the video on monday as well? Can't see why not, as it seems to be shot and edited, and also they posted 'monday' on all their social media accounts, cant imagine that would be to tell all their passive fans to tune into live radio show, it has to be for the release of the video.
Monday is definitely the day to nail the marketing for this project and ramp up interest.
I think Monday will bring the site relaunch as well as an album trailer revealing the title — not a single video. The single will be premiered on Lauren's show, so it'll likely be made available within 24 hours afterwards. Hopefully pre-orders go live too (including deluxe editions).
The way they handled promo for Tales of Us was effective, but their increased reach via social media will make it even more beneficial to go this route again. Makes sense to utilize this approach once more, especially if the sound and theme of the album is more widely marketable.
One thing is for sure — they sure as hell won't just do the radio premiere. This era properly starts Monday. Stringing out little announcements and making people wait would only have a negative impact after then.
I hope Alison sees the surfing one at least! It's perfect! I know she'd get a hearty laugh out of it. Can't stop laughing at it myself - people on the bus think I'm mental now lol.